Media 24 Wins Best Affiliate at SiGMA South Asia
December 2, 2025
In a new interview with iGaming.news, our Head of Sales, Arturs Korolkovs, shares how the company moved from a small, fast-moving team to a structured, data-driven organisation.
From scaling to navigating the unique patterns of sports betting traffic, Arturs breaks down the principles behind Media 24’s momentum and what lies ahead for the company.
From First Employee to Commercial Lead
Arturs’ journey with Media 24 began at the foundation.
“I joined as the first employee. Back then I was doing a bit of everything — content, marketing, account management, sales. Over time, my role evolved into leading the Commercial team. It’s a completely different challenge, but one I love.”
This early experience shaped his understanding of every part of the business. A perspective that now guides his leadership across commercial strategy.
A Turning Point: Structure, Scale, and Data
This year marked a significant shift in how Media 24 operates.
“We’ve almost doubled our team across SEO, commercial, IT, content, and analytics. That forced us to become more structured. Data now drives almost every decision.”
With stronger processes and cross-team alignment, the results speak for themselves. Q3 delivered some of the company’s best KPIs to date across FTDs, registrations, and revenue.
Looking Ahead: The World Cup and Beyond
The upcoming 12–24 months represent one of the biggest opportunities in Media 24’s timeline.
“We’re entering our prime as a company. We’re getting more structured, smarter, and faster. With the World Cup coming and new products on the way, our goal is to turn all this preparation into real results.”
With new developments in marketing, content, IT, and analytics, Media 24 is gearing up for its next major growth chapter.
Read the full interview with Arturs Korolkovs on iGaming.news.
